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TIME DIMENSION OF SHOPPING BEHAVIOR FROM POS AND RFID-DATA

Marina Kholod

First published: 2018-06-20https://doi.org/10.5593/sgem2018/2.1/s07.103View metrics

Abstract

The advancement of tracking technologies such as RFID (Radio Frequency Identification) in recent years is developing the study area of shopping behavior of consumers in retailing setting which globally regained increased interest. However, not so many studies have attempted to analyze consumer shopping behavior using the RFID data. The purpose of this paper is to propose the framework based on behavioral variables, which can be tested using the RFID data obtained from the experiment in one of the supermarkets in Japan. In this paper we postulate the hypotheses which can be tested using RFID data. This paper aims to contribute to the understanding of the impact of behavioral variables on shopping behavior, by conducting the literature review related to shopping in a retail setting. The paper builds up three main hypotheses related to their different facets. Finally, the managerial implications are also proposed based on the developed framework.

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Publication details

Title
TIME DIMENSION OF SHOPPING BEHAVIOR FROM POS AND RFID-DATA
Authors
Marina Kholod
Proceedings
SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; 18th International Multidisciplinary Scientific GeoConference SGEM2018, Informatics, Geoinformatics and Remote Sensing
Publisher
STEF92 Technology
Year
2018
Pages
813-820
SWS Citekey
Kholod20187813820
ISSN
1314-2704
ISBN
978-619-7408-39-3
Language
en
Publication type
Conference Paper
Keywords
RFID-dataPOS-databehavioral variablessuspension timemigration time
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