Scholarly record
TIME DIMENSION OF SHOPPING BEHAVIOR FROM POS AND RFID-DATA
Abstract
The advancement of tracking technologies such as RFID (Radio Frequency Identification) in recent years is developing the study area of shopping behavior of consumers in retailing setting which globally regained increased interest. However, not so many studies have attempted to analyze consumer shopping behavior using the RFID data. The purpose of this paper is to propose the framework based on behavioral variables, which can be tested using the RFID data obtained from the experiment in one of the supermarkets in Japan. In this paper we postulate the hypotheses which can be tested using RFID data. This paper aims to contribute to the understanding of the impact of behavioral variables on shopping behavior, by conducting the literature review related to shopping in a retail setting. The paper builds up three main hypotheses related to their different facets. Finally, the managerial implications are also proposed based on the developed framework.
Publication Impact Profile
Publication details
References13
H. Sorensen, Inside the Mind of the Shopper. Pearson Education, 2009.
K. Takai and K. Yada, “A framework for analysis of the effect of time on shopping behavior,” J. Intell. Inf. Syst., vol. 41, no. 1, pp. 91–107, Sep. 2012.
Schmitt B. H., Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers. John Wiley & Sons. 1999.
Sorensen, H., The Science of Shopping, Marketing Research, 30-36, 2003.
Aylott R., Mitchell V. W., An exploratory study of grocery shopping stressors. International Journal of Retail Distribution Management, vol. 26, pp 362-373, 1998.
Hui S. K., Bradlow E. T., Fader P. S., An Integrated Model of Grocery Store Shopping Path and Purchase Behavior. Under Review in Marketing Science, pp. 1-46, 2007.
Kholod M. et al. Spatial Customer Orientation in the Sales Process within the Retail Environment.16th International Multidisciplinary Scientific Geoconference SGEM 2016. Book 2 Informatics, Geoinformatics and Remote Sensing. Volume 1, pp. 389-396, 2016.
Porter M. E., Competitive advantage: Creating and Sustaining Superior Performance. New York: Simon and Schuster, 1985.
Takai K., Yada K., Relation between Stay-Time and Purchase Probability Based on RFID Data in a Japanese Supermarket. Knowledge-Based and Intelligent Information and Engineering Systems, pp. 254–263, 2010.
Morales A., Kahn B.E., McAlister L., Broniarczyk S.M., Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization. Journal of Retailing, vol. 81, pp. 159–169, 2005.
Kholod, M., Yada, K., An Examination of the Impact of Neurophysiologic and Environmental Variables on Shopping Behavior of Customers in a Grocery Store in Japan. Frontiers in Artificial Intellegince Applications, vol. 243, pp. 2099–2103, 2012.
Kholod M., Takai K., Yada K., Clockwise and Anticlockwise Directions of Customer Orientation in a Supermarket : Evidence from RFID Data Knowledge-Based and Intellegent Information Engineering Systems, vol.3, pp. 304–309, 2011.
Danalet A., Activity choice modeling for pedestrian facilities. Doctoral Thesis № 6806. Swiss Federal Institute of Technology, Switzerland, 2015.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.
