Scholarly record

IMPACT OF INFORMATION ON ORGANIC PRODUCTS PACKAGINGS ON THE CONSUMERS' DECISION CONCERNING THEIR PURCHASE

Dr. Slawomir Kocira, Prof. Maciej Kubon, Dr. Maciej Sporysz

Abstract

Consumers of organic products during the process of buying pay attention to information presented on the packaging, except for the product price and utility. Thus, food producers consider the packaging as one of the marketing elements and information included thereon, except for the informative function, also plays a marketing function. The objective of the article is to find an answer to the question: How information provided on the packaging influences the decision on the purchase of the organic product. To find an answer to such a research problem, a survey in the form of a questionnaire was carried out in the southern Poland. Except for respondents' properties (sex, age, education, place of residence, financial situation, employment) the survey included also questions directly related to information on packaging (price, certificate and attestations, producer's data, country of origin, net mass, product composition, shell life, energy value, nutritive value, storing conditions). In case of each question, the respondents were choosing one answer out of five (very important, important, averagely important, less important, unimportant). The survey covered 180 respondents. The results of the survey were based on the association principles.

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DOI resolver: doi.org/10.5593/sgem2017/52/s20.064

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