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QUANTITATIVE AND QUALITATIVE METHODS USED IN THE STUDY OF TOURISM ACTIVITIES IN MEHEDINTI COUNTY AND POSSIBILITIES FOR THEIR OPTIMIZATION

Dumitru Bala

First published: 2014-06-20https://doi.org/10.5593/sgem2014/b52/s20.072View metrics

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Title
QUANTITATIVE AND QUALITATIVE METHODS USED IN THE STUDY OF TOURISM ACTIVITIES IN MEHEDINTI COUNTY AND POSSIBILITIES FOR THEIR OPTIMIZATION
Authors
Dumitru Bala
Proceedings
14th International Multidisciplinary Scientific GeoConference SGEM 2014, Ecology, Environmental Economics, Education, and Legislation, Vol. 14, Book 5, Volume 2
Publisher
Stef92 Technology
Year
2014
Pages
Not available yet
ISSN
1314-2704
ISBN
Not available yet
Language
en
Publication type
Conference Paper
Proceedings volume
14th International Multidisciplinary Scientific GeoConference SGEM 2014, Ecology, Environmental Economics, Education, and Legislation, Vol. 14, Book 5, Volume 2 · Issue Book 5, Volume 2
References15
  1. Bălă D. – Bazele statisticii. Teorie şi aplicaţii, Editura Universitaria, Craiova, 2008

  2. Berry L., Parasuraman A., Zeithaml V. - A conceptual model of service quality and its implications for future research. Journal of Marketing, 1985

  3. Berry L.L., Zeithaml V.A., Parasuraman A. - Five imperatives for improving service quality, în Sloan Management Review, 1990

  4. Mahdavinia S. H. - Customer Satisfaction in Four Star Isfahan Hotels. An Application of SERVQUAL Model, Lulea University of Technology, 2008

  5. Mazilu M. E., Severineanu (Marinescu) R., Sperdea N. - The Quality of the Tourism services under the sign of sustainability, Conference Proceedings „European Integration–New Challenges”, Editura Universităţii din Oradea, Oradea, 2010

  6. Parasuraman A. - The SERVQUAL Model: Its Evolution and Current Status. ARL’s Symposium on Measuring Service Quality, Washington DC, 2000.

  7. Parasuraman A., Zeithamal V. A., Berry L.L - Delivering Quality Service: Balancing Customer Perceptions and Expectations, Free Press, New York, 1990

  8. Parasuraman A., Zeithaml V. A., Berry L. - A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing nr.49, 1985

  9. Parasuraman A., Zeithaml V. A., Berry L. L. - Reassessment of expectations as comparison standard in measuring service quality: Implications for further research. Journal of Marketing, 1994

  10. Parasuraman A., Zeithaml V.A., Berry L. L. - Servqual: A Multiple-Item Scale For Measuring Consumer Perception. Journal of Retailing, 1988

  11. Severineanu (Marinescu) R.C. - Gestiune Hotelieră, Editura Aius PrintEd, Craiova, 2009

  12. Severineanu (Marinescu) R.C. - Economia Turismului – elemente introductive, Editura Aius PrintEd, Craiova, 2009

  13. Mazilu M. E., Severineanu R. C. - The tourism in Mehedinti County keeping pace with the European Integration, Analele Universităţii din Oradea, Ştiinţe Economice, Tom XVI, vol.I, pag. 1149-1151, 2007

  14. Zeithaml V., Berry L., Parasuraman A. - Communication and Control Process in the Delivery of Service Quality, Journal of Marketing, vol.52/aprilie 1988

  15. Zeithaml V.A., Bitner M.J., Gremler D.D. - Services Marketing: Integrating Customer Focus across the Firm, McGraw-Hill Irwin, New York, 2006

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