THE IMPORTANCE OF THE TOURISTIC BRAND IN THE SUSTAINABLE TOURISM EVOLUTION

Cristache N. Communication Techniques By Public Relations Didactic And Pedagogic Publishing House Bucharest, 2006;

Evans N. D. Campbell S. G., Strategic Management for Travel and Tourism Butterworth-Heinemann New York NY. 2003

Kotler P. H., Donald R. I., Marketi ng jobs, Teora Publishing House Bucharest, 2001;

Kotler P. A., Rein C., Haider I. D. Marketing Places in Europe, Prentice Hall,1999;

Kotler P. Marketing for Hospitality and Tourism Prentice Hall, 2005;

Morgan N., Pritchard A., Pride R. Destination branding: Creating the unique destination proposition. 2nd ed. Oxford, Butterwotth H.2004. pp. 26-39;

OLINS W., „Corporate Identity – Making Business Strategy Visible through Design” Harvard Business School Press 1992

Papadopoulos N. and Heslop L. "Country equity and country branding,2002: SGEM2012 - DOI: 10.5593/sgem2012 www.sgem.org 12th International Multidisciplinary Scientific GeoConference SGEM 2012 Problems and prospects “Journal of Brand Management Vol 9, No. 4-5, pp 294-314;

PURVIS A.,Philip B. MEGG: „Megg’s History of Graphic Design”, Wiley Publisher 2005.

Rise Al Ries Laura The 22 Immutable Laws of Branding Brandbuilders House Bucharest, 2003;

Rainisto S. K. (2003). Success Factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States. Doctoral Dissertation Helsinki University of Technology, 2003;

Szondi G., The role and Challenges of country branding in transition countries: The Central and Eastern European experience. Place Branding and Public Diplomacy 3 (1) 8-20, 2007;

Turtureanu Anca-Gabriela, Management of tourism destinations , Zigotto Galati, 2011;

Wang J. The power and limits of national image branding communication in global society. The Journal of International Communication 14 (2) 9-24, 2008.

*** Press Release No. 22 of February 3, 2011 - National Institute of Statistics;

http://www.brandingromania.info;

http://www.turism.gov.ro/;

http://www.europarl.europa.eu; SGEM2012 - DOI: 10.5593/sgem2012 www.sgem.org

Cristache N. Communication Techniques By Public Relations Didactic And Pedagogic Publishing House Bucharest, 2006;

Evans N. D. Campbell S. G., Strategic Management for Travel and Tourism Butterworth-Heinemann New York NY. 2003

Kotler P. H., Donald R. I., Marketi ng jobs, Teora Publishing House Bucharest, 2001;

Kotler P. A., Rein C., Haider I. D. Marketing Places in Europe, Prentice Hall,1999;

Kotler P. Marketing for Hospitality and Tourism Prentice Hall, 2005;

Morgan N., Pritchard A., Pride R. Destination branding: Creating the unique destination proposition. 2nd ed. Oxford, Butterwotth H.2004. pp. 26-39;

OLINS W., „Corporate Identity – Making Business Strategy Visible through Design” Harvard Business School Press 1992

Papadopoulos N. and Heslop L. "Country equity and country branding,2002: SGEM2012 - DOI: 10.5593/sgem2012 www.sgem.org 12th International Multidisciplinary Scientific GeoConference SGEM 2012 Problems and prospects “Journal of Brand Management Vol 9, No. 4-5, pp 294-314;

PURVIS A.,Philip B. MEGG: „Megg’s History of Graphic Design”, Wiley Publisher 2005.

Rise Al Ries Laura The 22 Immutable Laws of Branding Brandbuilders House Bucharest, 2003;

Rainisto S. K. (2003). Success Factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States. Doctoral Dissertation Helsinki University of Technology, 2003;

Szondi G., The role and Challenges of country branding in transition countries: The Central and Eastern European experience. Place Branding and Public Diplomacy 3 (1) 8-20, 2007;

Turtureanu Anca-Gabriela, Management of tourism destinations , Zigotto Galati, 2011;

Wang J. The power and limits of national image branding communication in global society. The Journal of International Communication 14 (2) 9-24, 2008.

*** Press Release No. 22 of February 3, 2011 - National Institute of Statistics;

http://www.brandingromania.info;

http://www.turism.gov.ro/;

http://www.europarl.europa.eu; SGEM2012 - DOI: 10.5593/sgem2012 www.sgem.org