Scholarly record
BRANDING AND BRAND POSITIONING IN PHARMACEUTICAL SECTOR: A RESEARCH
Abstract
This research indicates a methodology fo r branding and brand positioning in Pharmaceutical Sector. Branding and brand positioning have become an important topic for practitioners in recent years. Brandi ng and brand positioning becomes an important key of how to manage markets effectively. A key component of many initiatives is th e implementation of branding and brand positioning methods. As a result it is seen that branding and brand positioning applications can be an effective and successful tool for pharmaceutical sector professionals.
Publication Impact Profile
- Captures
- Mendeley - Readers: 11
Publication details
References6
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm;
http://bms.co.in/benefits-of-branding-and-brand-positioning/
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm
Barich, H. and Kotler, P., A Framework for Marketing İmage Managemet, Sloan Management Review, Winter 1991, s.94
S. S. Biradar, S. T. Bhagavati, B. Shegunshi & R. D. Hunshyal : Emotional Branding in the Pharmaceutical Industry . The Internet Journal of Pharmacology. 2006 Volume 4 Number 2.
David Walsh and Douglas A. Gentle, 'Slipping under the radar: Advertising and the Mind,' (In press) in L. Riley & I. Obot (Eds), Drinking it in: Alcohol Marketing and Young People, World Health Organization, Geneva, Switzerland.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.