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SERVICE MARKETING OF SOME REGIONAL AIRPORTS
Abstract
The air traffic in the European Union and operation of individual airports, including service provisions, belong among the most unregulated industries. Free market economies result in keen airport competition, and especially those airports are affected that compete for customers of the same catchment area. Passengers prioritize airports not only because of the quality of the services offered and provided but passengersпїЅ priorities also reflect presentation strategies of airports, as well as their communication abilities. Airport service marketing delivers if current customers stay interested and new customers are being attracted. This paper deals with marketing strategies and service provision of 3 regional airports. The authors analyse both the provider attitudes and quality of the services provided. After data have been collected, they are analysed and possible correlations between the service provision quality and related financial performance are identified.
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