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ORIENTATION OF BANKS TOWARDS THE SMES CUSTOMERS. CASE STUDY APPLIED AT GARANTI BANK GALATI
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Bratianu, C. / Lixandroiu, D. / Pop, N. Al. (coord.), Business Excellence, ASE Publishing House, Bucharest 2006.
Cetina, I. (2005): Banking and financial Marketing, Economica Publishing House, Bucharest 2005
Pop, N. Al. (coord.) / Dumitru, I. / Filip, A. Research of international markets, ASE Publishing House, Bucharest 2006.
Stancioiu, F. A. / Pop, N. Al., Customer Satisfaction in Relationship Marketing, in: „Business Marketing“ (C. Bratianu, D. Lixandroiu, N. Al. Pop - coord.), A.S.E. Publishing House, Bucharest 2006
Personal data retrieved and analyzed from the questionnaire, 2012 SGEM2012 - DOI: 10.5593/sgem2012 www.sgem.org
Bratianu, C. / Lixandroiu, D. / Pop, N. Al. (coord.), Business Excellence, ASE Publishing House, Bucharest 2006.
Cetina, I. (2005): Banking and financial Marketing, Economica Publishing House, Bucharest 2005
Pop, N. Al. (coord.) / Dumitru, I. / Filip, A. Research of international markets, ASE Publishing House, Bucharest 2006.
Stancioiu, F. A. / Pop, N. Al., Customer Satisfaction in Relationship Marketing, in: „Business Marketing“ (C. Bratianu, D. Lixandroiu, N. Al. Pop - coord.), A.S.E. Publishing House, Bucharest 2006
Personal data retrieved and analyzed from the questionnaire, 2012 SGEM2012 - DOI: 10.5593/sgem2012 www.sgem.org
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