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USE OF STATISTICAL INDICATORS IN EVALUATING THE EFFECTIVENESS OF A WEB SITE ABOUT MEMORABLE PLACES OF THE TAMBOV REGION IN RUSSIA
Abstract
The article considers the issues of evaluating the quality and effectiveness of an information resource with Internet access dedicated to memorable places associated with the residency of famous Russian personalities. The authors noted that one of the problems is choosing the indicators and evaluation criteria that characterize the effectiveness and efficiency of museum activities, as well as the impact of museums on society. The following main functions of museums are highlighted: collection, preservation and documentation, as well as the functions of studying, educating and upbringing. Museums are non-profit organizations designed to serve society and promote its development. In this regard, the method of evaluation using statistical indicators based on the international standard for museum statistics (ISO 18461) was chosen. In its practical application, web analytics tools were implemented. Using these tools, it is possible to evaluate the following indicators: number of web pages viewed, geography of users; time spent on a web page by a user; keywords and phrases that were used to find a site in search engines; site audience (their age, gender, interests). At the same time, analysis of transaction logs can provide insight into user behavior when searching and navigating, and support interaction strategies for evaluating the quality and effectiveness of a virtual museum, and adapt it for the audience. The results of information resource evaluation designed to be used by a wide range of specialists, who use methods of historical analysis and 3D visualization for virtual reconstruction of cultural heritage objects. Such an information resource is aimed at activating creativity of young researchers in developing new approaches to solving historical problems in modern conditions.
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