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PROBLEMS AND PROSPECTS OF DEVELOPMENT OF THE TOURIST AND RECREATIONAL INDUSTRY OF THE ZAPORIZHZHIA REGION OF UKRAINE IN CONDITIONS OF A PANDEMIC
Abstract
At the present stage, as a result of the spread of the COVID-19 pandemic in the world in Ukraine, the development of domestic tourism, recreational and excursion activities has intensified, which leads to the study of the tourism and recreation industry at the regional level. A comprehensive analysis of the tourism and recreation industry of the Zaporizhzhia oblast allows to identify problems of its development and operation: uneven location of tourism and recreation enterprises, which are concentrated in the most comfortable parts of the coast, which causes a significant number of vacationers in some areas (mainly -recreational functions in other health areas; insufficient level of development of digitalization of tourist activity; improving logistics and transport infrastructure and communications; involvement of professional associations and organizations in the development of the tourism sector; formation of territorial associations of the tourism and recreation industry based on inter-municipal and inter-regional cooperation.
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References15
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Technology Ltd., 51 "Alexander Malinov" Blvd., 1712 Sofia. Bulgaria. Vol. 5.2, p.709-716 DOI: 10.5593/sgem2020/5.2/s22.087
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