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FACTORS OF THE EFFECTIVENESS OF INNOVATIVE DEVELOPMENT OF BALTIC STATES IN THE CONTEXT OF DIGITALIZATION
Abstract
Modern society is rapidly changing under the influence of digital technologies. Digitalization as a modern approach to the development of the Baltic States implies not so much the installation of high-tech equipment and the implementation of software systems, but fundamental changes in business processes, business models and management tools. The transformation of society affects the political, economic and social spheres. The priority task is to introduce the concept of sustainable development of the country and its regions on the basis of informatization and digitalization of all spheres of activity. The article analyzes the factors of the effectiveness of innovative development in the three Baltic countries and the impact of digitalization on the level of innovative development. The competitiveness of organizations operating in modern conditions is largely determined by the level of digital efficiency. Efficiency assessment was carried out based on the analysis of statistical data, strategic documents for the development of the country as a whole. For the analysis, the authors also used data on development and digitalization, which are reflected in various international rankings. The authors identified the main problems hindering the effective development of the digital economy and proposed possible solutions to eliminate these problems in each of the Baltic countries. Despite the positive transformations in the field of digitalization, there are a number of urgent and unresolved problems of the industry, for example, the low level of development of IT skills among employees.
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