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PROMOTING DIGITAL SKILLS IN HIGHER EDUCATION TO STRENGTHEN THE COMPETITIVENESS OF THE EU HUMAN CAPITAL
Abstract
Digitalisation is rapidly evolving worldwide, thus information exchange and electronic products have become an important part of life as well as e-services, which need to be provided not only by companies but also by public authorities. Expansion of digital technologies is seen as an economic, technological and social development phenomenon. Higher education plays a key role in preparing future generations and exploiting the opportunities of the digital economy, thus it is essential that they actively use the opportunities offered by digitalisation, both in their internal communication and marketing to improve their day-to-day work and thus are able to offer a study process that complies with today?s students? preferences. The aim of the current research was to assess the use of digitalization possibilities in the study process based on the example of Latvia public universities, focusing on in-depth study of the digital environment of Latvia University of Life Sciences and Technologies (LLU). The research tasks were: 1) to analyse the digital performance of the European Union Member States; 2) to evaluate external digital performance indicators of Latvia public universities; 3) to assess LLU students? level of satisfaction with LLU digital environment. The research was performed based on the secondary data analysis, i.e. theoretical literature studies, and author?s practical survey that was conducted at Latvia University of Life Sciences and Technologies. The research revealed that currently digitalization at universities is driven by students who demand that the whole study process and communication is available in the digital environment, and universities need to improve meaningfully the curriculum and study programmes by placing the emphasis on the labour market demands.
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