
Publication
INFLUENCE OF ECONOMICAL AND MARKETING ENVIRONMENT TO THE EFFECTIVENESS OF INVESTMENT OF MINING BUSINESS
(Stef92 Technology, 2011-06-20, Andrea Seňová)
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Goal of the contribution is to explai n evaluation of economical and marketing environment that mining firms must resp ect during their business activity. External environment of mining firm includes exce pt others technological development, economical situation, and legislative by the way of regulation, but in last time also stimulations from the government, competitio n behavior and other. Contribution is dealing also with economical effectiveness of investment in the frame of economical and marketing evaluation...
Environmental Economics2011
