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The mass media are important actors in the conceptualization of the problems and possible solutions related to climate change. They have an opportunity to master the agenda and formulate it not only in all importance and complexity but also in the diversity of aspects to be included for proper understanding of the climate change concept by the public. In doing so they build on existing agendas by policymakers, scholars, and other actors, but also have their agency to be exercised in all responsibility and by speci...