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The European Union's planning documents for 2040 clearly outline the importance of an environmental economy, which focuses on the economic impact of environmental policies and the sustainable management of natural resources, emphasising the need to integrate ecological principles into economic systems. The planning documents at all levels pay particular attention to the circulation of information, to keeping the public informed about the promotion of green thinking and sustainable development. The media ecosystem,...

Search engine optimisation as a separate concept has not been researched extensively compared to other digital marketing tools in Latvia. The aim of this study is to analyse the decision-making process of custumers in the choice of services placed on the internet market for sustainable development. The study is planned to be carried out in five phases, analysing and structuring the offer of companies in different sectors and the choices made by consumers on websites. This article summarises data from the first pha...