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Consumers of organic products during the process of buying pay attention to information presented on the packaging, except for the product price and utility. Thus, food producers consider the packaging as one of the marketing elements and information included thereon, except for the informative function, also plays a marketing function. The objective of the article is to find an answer to the question: How information provided on the packaging influences the decision on the purchase of the organic product. To find...

The organic food market is one of the most developing food markets both in Poland and in the world. In 2002-2010 the value of organic food market in the world increased by 23 billion. Dynamic development of the organic food market is related to a great demand for organic food, particularly in the European Union. In Poland, the organic food market is changing as a result of the increase of the demand for organic food which is preconditioned with changes in the consumers' likes concerning the food quality and with c...