
MECHANISMS OF PUBLIC MARKETING IN THE SYSTEM OF POST-WAR SOCIO-ECONOMIC RECOVERY OF TERRITORIAL COMMUNITIES
(STEF92 Technology, 2024-11-15, Olenа Uhodnikova, Роман Олексенко, Mariia Pokolodna, Oksana Yurynets, Kostiantyn Viatkin)
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After war conflicts or crisis situations, the recovery of territorial communities becomes the most important task for ensuring stability and development. However, effective recovery requires not only material but also informational and communication efforts aimed at forming a positive image and attracting investment. Ukraine has suffered significant damage as a result of the full-scale military aggression, so there is a great need for the implementation of public administration mechanisms to attract investment for...
