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Nowadays, the role of healthy and sustainable consumption is increasing in Latvia. This trend focuses on animal welfare issues, promotion of organic products and enhancing of local businesses? green competiveness. Owing to the growing demand for organic products, the number of organic farms in Latvia is increasing. However, not all local producers are aware of their marketing strategy?s compliance with the real situation in the market. Today, customers? needs are more sophisticated and they are knowledgeable about...

Today, sustainable development is related not only to sustainable production issues but also to a sustainable consumption. In the planning document пїЅSustainable Development Strategy of Latvia until 2030пїЅ, special attention is focused on enhancement of ecologically certified and healthy products, thus shaping the image of Latvia as a пїЅgreenпїЅ country by promotion of sustainable eating habits and cultural heritage. To position Latvia as one of the пїЅgreenestпїЅ countries of the EU, the consumers, food produc...