
CONSUMER PERCEPTIONS OF SUSTAINABILITY, DIGITAL AND GREEN INNOVATIONS IN RURAL ENTREPRENEURSHIP
(STEF92 Technology, 2025-08-15, Ksenija Furmanova, Gunta Grīnberga-Zālīte, S. Zēverte-Rivz̆a, Baiba Rivža, Līga Paula)
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Digital and green innovations in rural tourism and agricultural entrepreneurship is crucial according to sustainability nowadays. Consumers are more interested in enterprises that are responsible and proactive towards sustainable development goals through their activities. This study aims at exploring consumer perceptions of sustainable and smart territorial development through nationwide telephone survey. This study explores consumer attitudes towards sustainability, greenwashing, and digitalization in the contex...
