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Tourism is essential to Latvia's sustainable territorial development, fostering infrastructure improvements, regional economic growth, and social cohesion. However, the sector has experienced major disruptions over the past seven years due to the COVID-19 pandemic, changing consumer behavior, and geopolitical instability. This study examines tourism development trends in Latvia, identifying key changes, challenges, and prospects in the context of sustainability. In 2019, the number of tourists in Latvia was 2...