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The objective of this paper is to examine the foundations of green marketing in the existence of a market for organic products. We examined the environmentalist consumption behavior because without consumers interested in organic goods we can not talk about environmental marketing. Because of public awareness regarding the environment, companies have adapted, introducing in their vocabulary terms like "green markets", "green consumers", "green products" and practicing green marketing and environmental marketing. T...

In the current global crisis conditions any opportunity of extending the tourism market, attracting a new segment of tourists is welcome. The lake’s water stands as a crucial link that conditions a leads through its physicalchemical composition the lake’s biological life, the flora and fauna casting, their discomposure and transformation into mud quality important organic mater. The water’s level growth involves deep qualitative alterations, concerning the peloidogenesis phenomenon related species, and the w...

The sustainable tourism implies the development of all the forms of tourism, the touristic management and marketing that should respect the natural, social and economic integrity of the environment by ensuring the exploitation of the natural and cultural resources for the future generations as well. The competitive development of the touristic products lead to the creation of new jobs, in a direct manner – in the area of the production and distribution of touristic services – as well as in an indirect manner, ...