
POTENTIAL OF ENVIRONMENTAL MARKETING IN THE METALLURGICAL INDUSTRY
(STEF92 Technology, 2021-12-20, Svetlana Ulyanova, Natalya Bogdanova, Olga Fathutdinova, Liliya R. Abdullina)
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The study is aimed at attempting to supplement and justify methodological approaches to rating and indicator assessment of the environmental attractiveness of industrial environmental marketing in the metallurgical complex. The relevance of this study is based on the state of the global ecosystem, in which irreversible processes are taking place. The metallurgical industry ranks second among all industries in terms of emissions of harmful substances into the atmosphere. Environmental safety requirements for the me...

