
PERCEIVED SUSTAINABILITY AND CONSUMER TRUST IN DIGITAL SUSTAINABLE CONSUMPTION DECISION-MAKING
(STEF92 Technology, 2026, Inta Ozola)
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The growing importance of sustainable consumption in the digital environment highlights the need to better understand how consumer perceptions and trust influence decision-making processes. Digital platforms increasingly shape how sustainability-related information is perceived and interpreted, making perceived sustainability and consumer trust critical factors in sustainable consumption decisions. This article presents the results of a study aimed at analysing how perceived sustainability and consumer trust influ...






