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The advancement of tracking technologies such as RFID (Radio Frequency Identification) in recent years supported the study area of shopping behavior of consumers in retailing setting has globally regained increased interest. However, only few studies have attempted to analyze consumer shopping behavior using the RFID data. The purpose of this paper is to propose the framework based on behavioral and environmental variables, which can be tested using the RFID data obtained from the recent experiment in one of the s...

The advancement of tracking technologies such as RFID (Radio Frequency Identification) in recent years is developing the study area of shopping behavior of consumers in retailing setting which globally regained increased interest. However, not so many studies have attempted to analyze consumer shopping behavior using the RFID data. The purpose of this paper is to propose the framework based on behavioral variables, which can be tested using the RFID data obtained from the experiment in one of the supermarkets in J...