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Going green ... So many projects to reduce environmental impact start this way and continue with the first task being to eliminate printed communication and go paperless and digital. All this is not driven by thoughtful environmental considerations, but by an aversion to paper-based communication that is wrongly anchored in the social consciousness. The authors draw attention to the misconceptions that people have about paper-based communication, showing that they are untrue and that they are often used to greenwa...

The printer?s building and its associated operating costs are usually (after its payroll) the company?s second highest expense and a major factor in determining its environmental impact. The energy consumed in buildings is about 25-40% of final energy consumption, plus the related carbon footprint. Some printers have re-invented their working environment to improve their overall economic and environmental efficiency ? a ?lean and green? strategy. It must be recognized that the printing industry is part of an ecosy...

In the struggle between graphic and electronic communication taking place in our evolving information society, this latter type of communications seems to have a more positive image in society. Such judgment must have emerged as a result of opinions that have been formulated in relation to the erroneously interpreted and assumed environmentally-damaging impacts of printed products and technologies. The author proposes to create an EEFP confirmation label and develop a rating system. Taking into the account the alr...