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The article is devoted to innovation culture and its main factors, such as innovativeness and creativity. The authors determine innovation culture as a social phenomenon of society's readiness to implement different types of innovations and to use new ideas in production, marketing, management and education. It is justified that innovation culture manifests in creativity and innovativeness. Authors define creativity as the ability to transcend traditional ways of thinking or acting, and to develop new and original...

The development of knowledge-based economy is based largely on the national innovative system. The effectiveness on innovative processes depends not only on the scientific, technical and production potential, but also on the relationship between science and production. Higher education institutions in post-industrial economies expand the list of functions they perform, as they are involved in the commercialization of scientific knowledge. Thereby, the article aims to investigate the forms and the level of particip...