
STUDENTS’ PERCEPTIONS ABOUT CUSTOMER RELATIONSHIP MANAGEMENT
(SGEM Scientific GeoConference, 2009, D. Yalcin, A. Hzar, T. Firlar, O. Yildirim, M. Aslan, R. Irkin)
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As it is well-known, customer relationship management (CRM) has become an important topic for practitioners in recent years. Customer relationship management becomes an important key of how to manage relationships with customers effectively. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) methods. In order to enhance customer relationships, the application of CRM methods are exploring in detail. By means of the application of CRM methods, university human resourc...
