
INTERNET AS A DESTINATION MARKETING-MANAGEMENT TOOL
(SGEM Scientific GeoConference, 2009, B. Stehlikova, P. Horovcak)
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The Internet is widely used medium at present. It is a complex of the various services individual, and interconnected. It offers significant opportunities on sides, of companies and of customers. The current development of tourism has been for long influenced by the development of ICT, globalization and deregulation. Tourism industry was in relation to the use of the Internet and other technologies already classified as E-specific since 2003, by the E-BUSINESS WATCH. The long-time trend at international tourism is...


