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Technological devices, which promote animal welfare in livestock farming and contribute to a reduction in environmental impact, have known increasing interest in the European Union (EU). For dairy cows, the contact technologies (sensors) on the body of animals not only facilitate animal welfare, but also support the milk productivity and better quality, thus economic production efficiency. According with available statistical data, showing a boost on productivity, the aim of the present work was to test whether th...

This study aims to provide an overview of the craft beer industry and consumption in order to identify consumer preferences. More specifically, it aims to identify a target group of consumers and their willingness to pay (WTP) for craft beer and to enrich knowledge about consumer preferences and the product attributes that influence these preferences. Data were collected through a questionnaire completed by 231 participants. To evaluate the WTP for a 0.33 cl craft beer, they were asked to choose from five price le...