
GEOSPATIAL HEATMAPS FOR CONSTRUCTION MARKETING: RAPID ANALYSIS OF SITE ATTRACTIVENESS
(STEF92 Technology, 2026, George-Calin Baltariu, Florin-Alexandru Luca, Adrian-Alexandru Serbanoiu)
Show more
Construction marketing requires visual evidence of site potential to secure client commitment, but accessible geospatial tools remain limited for small developers. This study presents a streamlined analysis workflow generating client-ready heatmaps that quantify site attractiveness through standardized metrics: accessibility (road network proximity), visibility (line-of-sight exposure), and neighborhood quality (amenities proximity). Using conventional buffer analysis on crowd-sourced layers, the methodology produ...
